Practically Green: Sustainability movement turns values upside down

by Ivory Soap on 11/19/2010

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Going green is an odd value for us Americans. It goes directly against our consumer culture.

The more “green” one tries to be, the less one tends to own. The less one tends to use, the more one admires people who are simple, self-sufficient, frugal.

Going green exposes how meaningless consumerism and the accumulation of possessions are. And without our even realizing it, trying to be green raises our estimation of the poor. “Green” is something we do by choice, but being less wasteful and consumeristic — that’s something the poor do by necessity.

Read the full article HERE.



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